Yahoo! (Photo : Reuters)
The new Mobile Developer Suite is a set of tools that drags in Flurry analytics. A five in one kind of product that will aid developers to advertise, measure, monetize and enhance the apps.
The suite was shown in San Francisco at the Yahoo!'s first Mobile Developers Conference, it is combined with Flurry analytics tools with mobile advertising and mobile searches developed by Yahoo!, according to Fone Arena.
Yahoo! acquired Flurry analytics, a mobile analytics company last August 2014. According to Marissa Ann Mayer, Yahoo!'s CEO and President, some 320,000 developers have created 630,000 apps with the use of Flurry analytics platform.
The internet giant has put its acquisitions to use and the features could support and prove its benefits in making a strong foundation for the Suite. Yahoo's Flurry, BrightRoll, Search feature and Gemini ad networks have the capability to become the prospective elements to a fruitful mobile development, Tech Frag reported.
Flurry is an Explorer Analytics tool and Flurry Pulse can let the developers configure and solve complex queries to share such data with other partners without difficulties.
BrightRoll, Gemini, Sponsored Post ads is about Yahoo!'s latest app publishing feature where developers can monetize their apps much better with the use of native and BrightRoll ads on third party systems. Gemini ads are to be used for local and in-house ads while Sponsored Posts Feature will be used by Tumblr.
Yahoo! search in the apps is a feature where developers can put together Yahoo!'s standard search feature in their apps without any problems.
