Becoming Steve Jobs (Photo : Reuters )
"Becoming Steve Jobs," an upcoming biography book about the tech icon at Apple is being published by Fast Company on Mar. 24.
The book is authored by Brent Schlender and Rick Tetzeli. In the excerpts, readers get to know the kinder side of Jobs and the friendship he shared with Tim Cook.
The book is openly supported by the company and has up close interviews of all the important people there, including Cook who have had the opportunity to be with Jobs for a long time. Cook opined that the book by Walter Isaacson was a disservice to the man because it portrayed him as 'selfish, self-centered and greedy'.
In the new book, Cook takes his time to talk about Jobs in person. "Steve cared for a lot of things. He wanted it to be perfect and he was always passionate. People sometimes mistake his passion to be arrogance. No one is perfect but he was a great human being," Cook quoted in the book, according to Fast Company.
It also talks in-depth about his last days at Apple office where he continued to work and wanted everyone to treat him like a normal person. Jobs wasn't happy with people treating him as if he's terribly sick. Besides, he wanted people to love being at Apple and not just come to work as they would for any office.
"Steve didn't write them on walls or kept chanting them. Instead he helped develop a culture which may be hard to understand for outsiders, but it's the way of life inside Apple. There isn't a person who could exactly replace him. Even he knew that I wasn't dumb enough to try and be him," quotes Cook, as reported by Macrumors.
Both Jobs and Cook shared a special bond, had the same vision about the company which is what helped the latter get voted by the board of directors. "I feel Apple is here for a greater good and very few companies on Earth can do what we envision here," concludes Cook in the excerpts.
