BTS And Hyundai Start Social Media Challenges To Raise Awareness About Carbon Neutrality

K-pop supergroup BTS is inviting the younger generation to take part in two social media challenges called #Pass2Gen1" and "#Move4Gen1". It is being done to spread more awareness about carbon neutrality.

The Bangtan boys have created a simple dance routine, which is easy to follow, for demonstrating the idea of carbon neutrality to all the youngsters who take part in the two social media challenges. The challenges were a part of their duties as global ambassadors for Hyundai Motor Company, in particular for its campaign called "Expecting Generation One". 

The group, which comprises seven members, included a "+" (plus sign) movement in the choreography for the "#Move4Gen1", which represents carbon emissions that have already been generated, and a "-" (minus sign) movement, which represents carbon emissions that are reduced, leading to "0" (zero), which means to achieve neutrality there has to be net-zero carbon emissions. 

Hyundai shared the dance steps shown by BTS in the video for the "#Move4Gen1" challenge. The video also has a speech by BTS member Jungkook in the 29-second long video. He tells the viewers to join the challenge and then follow the "Plus, Minus, and Zero" moves that represent the idea of carbon neutrality.

After Jungkook's speech in the video, BTS's Jin, Suga, and Jimin are seen following the steps to the tune of "Ioniq", which is their 2020 hit. 

In an official statement, Thomas Schemera from Hyundai Motor Company said that Gen Z and Millenials will play an important part to establish a carbon-neutral society so that future generations can flourish. 

Hyundai also added that participants of the "#Pass2Gen1" challenge are encouraged to contemplate what they want to hand down as a legacy to Generation One, who will be the carbon-neutral era's first generation.

According to the company, BTS is starting the relay with their combined dance moves that are a symbol of clean water, blue sky, and starlight, which indicate what they want to pass on as a legacy to Generation One. 

BTS, one of the most chart-dominating acts in the world, is expected to raise the profile of the "Expecting Generation One" campaign as the global ambassadors for Hyundai. The K-pop group also joined the motor company for celebrating Earth Day, launching the all-electric Ioniq brand, and promoting sustainable hydrogen-energy mobility.

Meanwhile, in other news, the Bangtan Boys have bagged four nominations for the 2021 MTV Europe Music Awards, the second-highest after Justin Bieber's eight nominations.