Lenovo Group Ltd.'s mobile business head Liu Jun steps down and becomes the firm's CEO's special consultant. (Photo : Reuters)
Lenovo, the world’s largest maker of personal computer, has launched on Thursday its latest technologies, including a smartphone with laser keyboard, a smart watch with a second screen showing panoramic view and a holographic lens.
The tech firm intends to wow its consumers and continue its legacy as a pioneer of breakthrough gadgets that set standards for other Chinese technology firms.
Lenovo has been venturing on cool technologies and devices to win over more consumers, attracting customers from other industry giants such as Apple, Inc. and Xiaomi Corp.
Recently, the firm held its first global technology event where CEO Yang Yuanqing unveiled some of Lenovo's development inventory before a crowd, which includes industry A-listers.
Yang vowed further partnerships with the world's top component sellers, Internet companies and software producers for more technological ventures, emphasizing that "innovations in hardware, connectivity technologies and IT infrastructure are key areas for Lenovo to invest in the future."
Some of the tycoons who participated in the event are Microsoft Corp. CEO Satya Nadella, Intel Corp. CEO Brian Krzanich, Baidu, Inc. founder and CEO Robin Li.
Both Nadella and Krzanich showed enthusiasm over the possibility of deeper ties with Lenovo when it comes to services and hardware for Windows 10.
One of the highlights of the event was the launching of Magic View, a dual-screen wearable that can reflect videos and images on a user's eye via built-in micro projector.
The product can also track steps, read messages and receive news notifications. For this gadget, the firm has filed over a hundred patents.
Yang also showed off a smartphone-cum-laser projector that can send messages through a virtual keyboard that can be displayed on a desk or a wall. About the size of a traditional pamphlet, it can also project images on any surface that is bigger in size.
According to Lenovo's chief technology officer Peter Hortensius, the newest device is the firm's answer to a major flaw of most smartphones: small screens.
"We invent new products to catch the pain points customers are facing. Good devices are engineered to address problems," Hortensius remarked.
The simultaneous launching of various prototypes, WIP technologies and ideas is a first for Lenovo. Yang quipped that by hosting such event, the company is eyeing to establish a "younger, more vibrant" brand image.
Lenovo has been in the industry for over 30 years now. Currently, as tough competition arises from rival firms, it aims to get a larger share in the high-end portion of the handset market segment.
