iPhone 6S (Photo : REUTERS/STEPHEN LAM)
Should Apple maintain its current iPhone sales momentum, it should be able to sell 53 million units for the second quarter of 2015 ending in June according to Morgan Stanley's AlphaWise Smartphone Tracker.
According to Phone Arena, Apple's decision to focus heavily in the Chinese market has paid off as the iPhone is gaining more attention in that region. Morgan Stanley based its survey results on Asian supplier estimates which claims that Apple is building 54 million iPhones in the second quarter of 2015.
The estimated 53 million iPhone sales this quarter is reported to add at least $1.8 billion in revenue for Apple, according to Bidness ETC.
However, despite receiving positive figure in terms of sales, many industry analysts fear that the upcoming iPhone refresh cycle could seriously hurt the iPhone 6 and iPhone 6 Plus' sales. Rumors have surfaced claiming that the iPhone 6S model is expected to be released in September. This could be the catalyst for the decrease in the current iPhone model's demand since consumers are expected to choose a newer and more power model when purchasing devices.
Despite the threat the iPhone 6S model is imposing to the current iPhone model in the market, many analysts believe that the once the newer model is released, the older model will still appeal to consumers that prefer fairly priced devices assuming that the iPhone 6 will lower its price tag.
On the other hand, Morgan Stanley also released a sales report regarding the Apple Watch. Morgan Stanley's report stated that the demand for the Apple Watch is still at a "healthy" level.
Current sales statistics show that the Apple Watch is currently stabilizing. Compared to the first iPhone model, the Apple Watch demand is well above 20 percent. Morgan Stanley released a statement, "It could take some time for users and developers to find more compelling use cases for the Watch."
