Facebook new logo (Photo : Facebook)
Facebook has tweaked its logo to make it simpler and friendlier, following the footsteps of Spotify in changing their logo.
On Wednesday, Facebook decided to make subtle tweaks to the original logo, however the changes made was not really noticeable. One has to look closely to see the difference betweem the old and new logo. The social media giant retains the favicon (f icon of the social media network), changes the “a” into a rounder and slimmest custom typeface, making it easier to read on small screens like smartphones, according to The Sydney Morning Herald. This is the first time that Facebook changed its logo since 2005.
Facebook's Creative Designer Josh Higgins said that the changes they made reflect where the company is right now and the future plans it hold. He added that the popular social media giant is now far different ten years ago. They call it modernizing the logo, making it friendlier and approachable, according to creator of the custom typeface in the logo Eric Olson.
The company started to plan the changing of logo since 2013. The original logo was designed for desktop, providing a dark, condensed, and compact look. Designer Ben Barry imposed a set of guidelines onto Facebook’s visual identity in 2012 and 2013 to ensure the same favicon could work across many products and devices, Wired reported.
Belk, chief creative officer at branding agency Siegel+Gale, said that new Facebook logo has an appeal to mass market, clearly optimizing the logotype for people who are frequently using mobile devices these days. Other businesses like Wal-Mart and Holiday Inn have changed their logos into friendlier designs.
