Apple TV (Photo : YouTube)
The next Apple TV, which will likely be unveiled at the company event on September 9, Thursday, is expected to make casual video games its focus. The company has a chance to make a big impact on the gaming console market after shaping the mobile game industry built on its iPhone mobile device.
The New York Times (NYT) revealed Apple's focus on video games, which were based on insiders' reports. This is a big change. Past versions of Apple's television were used primarily for music and video streaming.
It is unclear whether a game-centered Apple TV would be the best approach. The device already has solid gaming features.
However, the new Apple TV will feature improved graphics and a remote control-game controller combo, according to Tech Times. It will also have an app store for buying and downloading tons of games.
Jackdaw Research's chief analyst Jan Dawson said that Apple can create a sub-category in the video game industry. It would be social gaming for the living room.
Most video game company executives and analysts are doubtful Apple can get serious gamers to give up their PlayStation 4 or Xbox One game consoles. However, casual gamers might get on board.
They could be interested in Apple TV due to the lighter content and simpler gameplay. In terms of market share it would pose a greater threat to Nintendo than Sony or Microsoft as casual gaming is the forte of the Wii and Wii U systems.
NYT has reported that the Apple TV's starting price will be $150. It is much higher than the past versions of the device, yet significantly lower than the price points of current video game consoles.
Apple's Thursday event will likely not only unveil its new TV set-top box. It will also probably feature the introducing of its new iPhone models, according to Stuff.
