JD.com CEO Liu Qiangdong reiterates that their firm continues to work as a "bridge for domestic brands going global." (Photo : www.newswala.com)
Chinese Internet giant JD is implementing its Internet Plus initiative to help the country boost its manufacturing sector, a move that comes amid boom in the firm's cross-border sales.
Liu Qiangdong, the founder and CEO of China's largest online direct sales company, said in an interview with China Daily that the firm "has always been working as a bridge for domestic brands going global."
Since last year, JD has been active in advancing its globalization process and has since then drawn up a detailed cross-border import and export business development plan.
In July, the firm has unveiled its U.S. Mall, a new channel in its JD Worldwide cross-border platform. This aims to offer genuine U.S. products for sale in the domestic market. The platform was launched two months ago.
On June 18, the Internet powerhouse also launched a Russian-language website in a bid to expand its operations outside its core China market. The firm shared that India, Brazil and other South East Asian countries are its target future development markets.
Nonetheless, JD emphasized that the biggest challenge for them is how to "continually practice its core-competitiveness within a market full of fierce competition."
Asked about how the firm will take advantage of its Internet Plus initiative, Liu pointed out how Internet has already penetrated into every aspect of people's lives.
"JD will continue to rely on its 'Internet plus retail' mixed gene, to conduct traditional industries' transformation and upgrade under the Internet era, and create more value for consumers and the entire industry," Liu said.
During the interview, the JD founder and CEO also revealed that the firm will continue to focus on e-commerce for the next five years. It will also expand its businesses in other areas such as cloud computing, Internet finance and big data.
