RTX17QD4.jpg (Photo : Reuters)
Chinese films have started to gain global attention, particularly in the West, China Daily reported.
The world has shown great interest in Chinese-produced films and the demand has paved the way for film producers to inject more ethnic themes in their features.
"The rising attention from mature Western markets is taking ethnic movies to new heights," confirmed Beijing Ethnic Film Festival founder and Beijing Ethnic Affairs Commission deputy director Niu Song.
The latest addition to the growing list of Chinese films with an ethnic theme to penetrate the global market is Li Ruijun's "Where Is My Home." The film about two Yugur children is set to be the country's contender for the 2015 Venice International Film Festival. Prior to its entry to the VIFF, the film has garnered accolades for its script in U.S. and Dutch festivals earlier this year.
The interest in and appreciation for Chinese films has been continuously rising as evidenced by Xu Ang's "12 Citizens" win as the People's Choice Award at the recently concluded Rome Film Festival.
The film, which was a loose adaptation of Hollywood's "12 Angry Men," shows the director's "personal understanding of China."
Co-productions have also been a trend in recent years. "We have seen many overseas companies, from Hollywood or Europe, work with Chinese companies or who want to put Chinese elements into their works," director Gu Changwei told CNTV.
In June, the Wall Street Journal reported that China's Fosun International forged a partnership with Los Angeles-based Studio 8.
"Transformers: Age of Extinction" and "X-Men: Days of Future Past" are two of the most recent film projects co-produced by Chinese and Hollywood outfits.
