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Nielsen is set to measure an ad campaign in a combination of surveys that involve 46,000 Chinese consumers as well as a collection of anonymous data from Tencent's active users.

Nielsen, Tencent Partnership to Launch 'Digital Ad Ratings' System in China

ByDianne Therese Sencil | May 30, 2015 05:42 AM EDT

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Trade Route Across Asia to Europe: Flowers, Posters to Greet Attendees of Belt and Road Forum in Beijing

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A "Golden Bridge of Silk Road" structure has been erected in Beijing's Olympic Park.

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