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Chinese soccer reform plan
President Xi Jinping, an avid soccer fan himself, initiated the reform plan for the sport.
More Training Fields Needed to Boost China’s Soccer Reform Plan

ByEL Borromeo | Nov 24, 2015 06:13 AM EST

Adidas has signed a three-year deal with China's Ministry of Education.
Shifting Strategy: Adidas Taps into China’s Soccer Reform Plans

ByEL Borromeo | Aug 29, 2015 07:08 AM EDT

Many Chinese people and firms are caught by the so-called European soccer frenzy.
Soccer Turns into a Social Phenomenon, Draws Huge Crowds and Sponsors

ByEL Borromeo | Aug 08, 2015 05:37 AM EDT

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