China Mobile Games and Entertainment Group (CMGE) said on Monday that it would work with iQiyi, an online video website, on "One Piece," a Japanese animation. The two companies would jointly market the game, share online traffic and offer better services for the sake of gaming fans.
Cross-industry cooperation, after all, is the trend when it comes to games and movie publishing, said Li Wei, chief operation officer of Vgame, a CMGE subsidiary. The cooperation is because the two share the same fans and audience.
In the U.S., Funmination, which has worked on "One Piece" and distributes Japanese cartoons to the United States, said it has partnered with GameSamba and NGames, game developers and publishers, to bring new, free-to-play games based on anime shows to mobile and browsers, reported Venturebeat.
Another example of that is when CMGE launched "Star Wars: Commanders" mobile game to excite viewers of "Episode VII: The Force Awakens" ahead of the showing of the movie franchise in mainland China. It also developed an Asian martial arts game in cooperation with "Shaolin Temple," making it the first game licensed by the makers of the Kung Fu movie.
The cooperation is partly the reason why the country's mobile game market's revenue for the first six months of 2015 reached 20.9 billion yuan ($3.2 billion), which represented a 67.2 percent jump compared to the same six-month period in 2014.
It is the same reason behind the release of a game by Youzu.com, a game publisher in Shenzhen, based on "The Secret of Grave Robber," a popular novel, which, in turn, was made into a film by the Shanghai Film Group. Both the movie and the online game would be released simultaneously in 2016, said Youzu.