Nike has introduced a new pair of shoes that make it easier for sports fans to wear: the laces automatically tie themselves. This new innovation will rival other shoes in the industry today.
Nike Incorporated has introduced this futuristic feature as one of the many product design innovations being unveiled at a press event in Manhattan last Wednesday, Fortune reported. The new pair of shoes made by the company is called the HyperAdapt 1.0.
The athletic-gear maker boasted that this is "the first performance vehicle for Nike's latest platform breakthrough, adaptive lacing." This new battery-powered shoes have been in development for years.
HyperAdapt 1.0 has a sensor in the heel which will adjust the sneaker's fit, and this will replace the traditional laces or Velcro straps. There will be two side buttons on the shoes which will allow the owner to tighten or loosen the fit.
A Nike spokesman has revealed that the pricing for the shoe has not been determined as of yet, The Wall Street Journal reported. This new pair of shoes will be available for 2016 holiday season.
John Kell, a reporter from Fortune, has tried out a pair in the event. He described that the laces on the upper portion shoe tightened in a few seconds and it was a "snug fit." He also tried out the two buttons which tightened or loosened the laces.
Kell has said that he still cannot say if the shoes will be good on a run since he only tried to wear them for a few moments. Other attendees have also tried out the new sneakers for testing.
Nike plans to have the shoe adjust automatically when it is worn by an athlete and is out on a run. The athletic-gear maker points out that while that person runs, the feet will naturally swell, which will make it more comfortable.
HyperAdapt 1.0 will be unisex and will only take three hours to fully charge with an accompanying device. The charge will last about two weeks, according to the Nike spokesman.
In other news, the new Nike+ app will be available to download this coming June. The shoes will initially debut on it.
Watch the video of Nike's HyperAdapt 1.0 in action below: