In a March 21 event, Apple Inc. unveiled their newest iPhone offering - the iPhone SE. Clocking in at 4.7 inches, the iPhone SE is the company's smallest smartphone offering since the release of iPhone 6 in September 2014.
Apple's VP of Product Marketing Greg Joswiak has since gushed about the tech company's latest iPhone offering, as reported by The Guardian. According to Joswiak, the iPhone SE is a product of Apple enthusiast asking for a smaller phone. He claims that the soon-to-be released device is the most powerful 4-inch phone in history.
The iPhone SE, which is possibly named after the Macintosh SE computer, is aesthetically similar to the iPhone 5s. The phone is equipped with a 4-inch screen, touch ID fingerprint and a metal body. Unlike the iPhone 5s, however, the iPhone SE would come in black, white, gold and the popular variation - rose gold.
The new Apple phone is expected to be available before the end of March. Unsurprisingly, much attention has been directed towards the upcoming release. As such, other smartphone manufacturers have spoken up about what the iPhone SE means for their own smartphone variants.
LG CEO Cho Juno has recently expressed his opinions about whether or not the iPhone SE would be a threat to the sales of LG products. According to Cho, as reported by Tech Times, he is not in the least bit worried about Apple's latest offering. He reveals that unlike Apple, LG is not interested in rolling out products with old technology.
Moreover, he explains that LG is in pursuit of making special and quality phones as opposed to just cost-effective ones. Cho reveals that unlike other smartphone manufacturers, LG is not as affected by product launches of other brands. The company is focused in producing only the best for its consumers.
"Cost-effectiveness is not what device makers necessarily pursue, but they should create a very special value and make something out of it. The same thing goes for us. That's why we do not care too much about a rival's product." quips Cho Juno.
LG is currently knee deep in preparation for the release of LG G5. The South Korean company's flagship phone is scheduled to be released in South Korea on March 31 and in the U.S. on April 1.
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