Apple might be planning to buy OLED displays from Samsung to use it in iPhones to be rolled out in 2017. The new decision is emerging against the all the business considerations because iPhones' LCD displays are both cheaper and less impressive compared to OLED technology.
Apple is reportedly purchasing OLED displays from Samsung to be incorporated into the iPhones coming out next year. Although the decision may weigh heavy on business because Samsung is the most formidable contestant of the iPhone maker, Apple Insider reported.
The partnership between Apple and Samsung could be the most astonishing news for the tech world, because the two companies have always gone head to head in acquiring the smartphone market for their respective S series phones. If Apple adds Samsung-provided to its 2017 iPhones, the tech titan will become dependent on its competing smartphone maker for OLED screen supplies.
Digging deeper into the story, Apple had too many times fallen short of creating impressive displays with LCDs compared to Samsung's OLED screens. It seems like finally Apple is finally yielding to the fact that AMOLED displays are superior to current iPhone displays.
Active Matrix Organic LED displays or AMOLED screen is a latest technology that features much brighter and clearer imagery while Liquid Crystal Screen appears dim and out-dated in comparison. Besides, LCD displays are much cheaper which, to be found in such a costly smartphone, has always invoked criticism from the tech heads.
The rumors of Apple-Samsung partnership began in Jan. 2016, saying that they may possibly sign up OLED supply deal for iPhones, Mac Rumors reported. However, later hearsay hinted that Samsung was making a 7.47 billion dollar investment for its competitor's mobile panels.
Previously, it was also rumored that Apple was turning LG, AU Optronics or Japan Display to secure OLED displays for future iPhones, but according to the news website, that timeline has been pushed up, as Apple has selected OLED displays for 2017 iPhones.
Apple's possible partnership with Samsung could be a turning point for both tech titans. The following video by YouTube Channel nano tech reports that Apple has ordered 100 million Samsung OLED panels for 2017 iPhone 7S Plus.