“Descendants of the Sun” actor Song Joong-ki ended this week with seven new endorsements, cementing his hold as the most popular actor and endorser in South Korea and China.
AllKpop reported on Saturday that TopTen10, a South Korean clothing brand, released photos of the 30-year-old actor modelling their clothes. He wore the brand’s khakis, tees and formal clothes, indicating he could carry wearing casual attire or high-end brands like Louis Vuitton or Dior Homme.
TopTen10, the latest endorsement of Song Joong-ki, has almost 100 outlets in South Korea as of 2015. It is operated by Shinsung Tongsang, with headquarters in Seoul. The brand is ranked 14th in Seoulistic’s list of 28 Popular Korean Clothing Brands to Buy.
In its review of the brand, Seoulistic wrote: “TopTen10 comes out with Top 10 must have items every season. And of course these are all probably all their own clothes. But that’s ok. They have tons of classic items to choose from. We’re sure they have something for everyone with their basic, unique graphic tees, or minimalist plus lines.” Song Joong-ki appears to be their first celebrity model with his face showing up when the brand’s website is opened.
Earlier this week, the “Descendants of the Sun” actor also endorsed Chinese cosmetic brand Proya, Domino’s Pizza and Baskin Robbins Ice Cream. He also supported the BEE Campaign by wearing BEE-branded clothing. Also just posted on Friday in YouTube is his commercial for Ruhen, a water purifier brand.
With commercials left and right, the actor stands to earn $53 million in 10 commercials in China alone. No wonder, Song Joong-ki lives in a $2.2-million "S" villa in Bangbae-dong, Seoul.