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Brand new Potter adventure ‘Harry Potter and the Cursed Child’ to hit book stores soon

| Jul 30, 2016 11:08 AM EDT

Author J.K. Rowling holds a certificate after being presented with the Freedom of the City of London, at Mansion House on May 8, 2012 in London, England.

J.K. Rowling's "Harry Potter and the Cursed Child", which will be a brand new Potter series is all set to release on July 31, 2016 midnight.

With the very announcement of the release of the book, fans of the series have begun making advance bookings of the copies online. The thrill and excitement has not only been seen among the followers of the series but the same has been observed among the book sellers. As soon as Scholastic announced the release of the script, the managers of BookPeople bookstore decided to have a midnight release party.

"The announcement was that it was a play in script form, we weren't sure how it was going to be received," BookPeople manager Bryan Samsone tells Entertainment Weekly. "But it became pretty apparent quickly after word came out that people still wanted to congregate together to celebrate Harry Potter dress up, and relive all these memories that formed their childhood."

With the "Harry Potter and the Deathly Hallows", Rowling fulfilled her promise of giving six versions of Potter series to fans. The seventh series saw teenage romances resolved along with deserts paid to actors of the edition. After nine years of the "all was well" performance of the seventh book of the Potter adventure, Rowling has again come up with a new thrilling story.

Market Watch reported that the retailers are very positive about "Harry Potter and the Cursed Child: Parts One or Two" on the last day of the month of July. The speculation seems to be true after observing the book being the top preorder for Amazon.

Barnes & Noble Inc.'s chief merchandising officer Mary Amicucci said that the minute since the release of the book was announce, the company understood the demand for the book would be very high as everyone would want to read it.  "It's a Harry Potter book first," Amicucci said, "and a script book second."

The video shows how fans went inside "Harry Potter and the Cursed Child" rehearsal room.

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