"Pokémon Go" has taken the world of social gaming by the storm and left the publishers in wonder if AR holds greater potential. Needless to say, EA is prepared to exploit all the possibilities that "Pokémon Go" is indicating by its success.
EA CEO Andrew Wilson recently said that "Pokémon Go" is a perfect combination of a franchise that has been existent for two decades and a new Augmented Reality technology that links 3D street map with the fictional game world, based on Google's expansive worldwide data. He also added that EA has been working on AR and VR technology and has already made inroads on consoles with PlayStation VR, GameSpot reported.
EA now feels encouraged by the roaring success of "Pokémon Go" and believe that they can increase the level community level participation and improve the user experience for many brands by incorporating AR.
Blake Jorgensen, EA chief financial officer, noted that even though "Pokémon Go" has introduced a lot of new players into the game, it still hasn't affected EA or its other game titles, in terms of loss of revenue from its mobile games, GamingBolt noted.
While "Pokémon Go" has received raving reviews and fan admiration, game developer Niantic Lab is struggling with bad press after they removed the broken tracking feature from their game that was used by players to track down the mysterious Pokémon. In fact, they removed the entire collection of tracking services, rather than fixing the problem, that was developed for the benefit of players.
In its defense, Niantic said that even though these features were enjoyed by players and used by many, they did not satisfy the fundamental goals of the game. Niantic has assured gamers that they are working to improve the underlying design of the feature.
As far as future plans are concerned, there are many games in EA franchise that are capable of blending well with the AR ecosystem. For instance, FIFA and Madden appear to have a similar potential of reaching the same levels as Pokémon Go, reports said.
Watch Pokemon Go video below: