Republican presidential candidate Donald Trump hired the man behind Breitbart Media, Stephen Bannon as his new campaign chief executive officer. Bannon takes a leave of absence as Breitbart News' executive editor to serve as Trump's top gun. He has been a conservative filmmaker, investment banker and naval officer before joining Breitbart.
The Republican's current campaign chairman Paul Manafort retains his title, the Associate Press reported. Bannon owns a stake in the popular sitcom "Seinfeld," co-founded Government Accountability Institute in 2012, a critic of the Republican political establishment and financed a documentary of Sarah Palin as well as other films with conservative focus.
Andrew Breitbart's Breitbart Media has created the political philosophy and army which is the engine for Trump's sudden rise in American politics. Breitbart helped rewrite rules of United States political discourse starting from 2007 when he launched web sites Big Hollywood, Big Journalism and Big Government under his media. On these sites can be found furious denunciations of politicians, Democrats, government and journalists fuelled generally by anger.
Hence, Breitbart gave voice to millions of white voters mostly from the working-class who were frustrated over the loss of certainty, status and the decrease of a cherished lifestyle. The conservative commentator and entrepreneur and his fellow bloggers provided not just mere content but "malcontent." They gave sneering voice to the so called silent majority.
When Breitbart died in 2012 of heart failure at 43, the movement in his media firm did not die with him. His online outlets got 13.8 million unique visitors and have built an audience of electorate who could support Trump.
After Breitbart, Bannon grabbed the reins and continued building a network in its founder's spirit. He graduated from Harvard Business School, enjoyed a successful career who seems to a three dimensional mastery of his audience. On his everyday radio show, he balances his many callers, quizzing them at times or complimenting their insights, but mostly related to them when it comes to the sad affairs of the state.
Bannon likewise has the love of controversy and confrontation. Recently, Breitbart's tech correspondent Milo Yiannopoulos was banned for a lifetime from Twitter for a post which triggered racist attacks by his followers against "Ghostbusters" star Leslie Jones.
"Did you hear about Milo?" Bannon told Vanity Fair. "It's great."
For Bannon, it does not matter if tech firm Apple Inc. makes America model of innovation. He sees the company as making smartphones with "slave labor."
As Trump's campaign CEO, Bannon will use his ability to gather an undecided audience and independent voters for his candidate. For instance, Trump does not have the support of African-American voters yet.
Here is a scoop of Trump bringing Bannon to his campaign team.