For Chinese moviegoers, the latest "Jason Bourne" film has left some feeling light headed. Asian fans have taken to social media to complain over the 3D adaption of the movie, which has left many with spells of dizziness.
A special 3D version of the latest sequel in the "Bourne" franchise was produced by Universal Pictures for Asian viewers, the Hollywood Reporter reported. However, this particular "Bourne" film with its camera work coupled with the 3D effect have meant viewers left cinema halls feeling queasy.
The film aired in China recently to an impressive $11 million box office first day opening for a "Bourne" film in China, the publication reported. However, complaints by viewers quickly began to emerge about the 3D version of the film. Some viewers even asked fans to boycott the movie starring Matt Damon in the title role.
Chinese theaters have reportedly embraced the technology and prefer to screen 3D films. The technology in the past has helped to win over moviegoers. Films such as "Avatar" released in 2010 and the 3D version of the "Titanic" film which was re-released in 2012 were box-office hits in China.
The publication quoted official data as saying that virtually 90 percent of all theaters in China are equipped with 3D technology. In addition, ticket prices for 3D films in China are said to be more expensive than 2D.
In 2013, Chinese film producers made 21 films in 3D. This figure has doubled to 41 Chinese films made last year. In a bid to counter claims of boycotting the "Bourne" film, a branch of Universal Pictures in China has agreed to arrange more 2D screenings of the film, the publication reported.
Film industry experts have expressed disappointment owing to the fact that local Chinese audiences have high expectations from American Hollywood films. "They thought the visual effects of American movies should be better than this," former director, China Film Association, Liu Haodong told the Wall Street Journal.
Meanwhile, the recent backlash of the "Bourne" film in 3D has given 2D cinema revenues a boost. At the moment reports suggest that the film has garnered more than $50 million across China. The figures have pushed the "Bourne" film to the top of the foreign film box-office rankings for the last weekend.
Watch the trailer to the latest "Bourne" film below :