Pierce Brosnan has come strongly on Pan Bahar as the actor has stated that he is "deeply shocked and saddened" about his endorsement of the product. Pan Bahar may have ingredients that cause cancer.
Brosnan talks to PEOPLE and has released a statement about his participation in the advertisement.
"As a man who has spent decades championing women's healthcare and environmental protection, I was distressed to learn of Pan Bahar's unauthorized and deceptive use of my image to endorse their range of pan masala products," Brosnan's statement reads.
He adds that he would have never entered into an agreement with Pan Bahar to promote something in India that is dangerous to one's health.
The contract details mention that the actor was to advertise a product which was "breath freshener/tooth whitener." Brosnan mentions he agreed to advertise the product which was "all-natural containing neither tobacco, supari, nor any other harmful ingredient."
"Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women's healthcare and research programs that improve human health and alleviate suffering," Brosnan's statement states.
The actor has stated he demanded the removal of his image from the campaign and the Pan Bahar products. He has assured that he had no prior knowledge that he has endorsed a product that would this kind of reaction in India.
"I shall endeavor to rectify this matter," the statement adds.
"In the meantime, please accept my sincerest and heartfelt apologies to all whom I have offended."
After Pan Bahar has aired a commercial featuring Brosnan endorsing the product on national television, people in India are shocked.
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