Shortly after NVidia launched the GeForce GTX 1050 and GTX 1050 Ti to notch up a competitive edge over AMD, the latter has now retaliated by setting new prices. The company reportedly plans to slash the prices of its Radeon RX 460 and 470 cards to retain its market share.
According to Slash Gear, NVidia had managed to win the graphics card mainstream market by addressing a gaping hole in its portfolio. On Oct. 21, the tech giant launched its GTX 1050 and GTX 1050 Ti, both of which sit on the lower end of the company's new Pascal series.
While many NVidia fans thought that the company had managed to outdo AMD completely, it turns out that it is not the case. AMD is hitting back by reducing the Radeon 460 and Radeon 470 card prices.
The 8GB RX 470 will now cost gamers about $180 and the RX 460 about $100. The pricing of RX 470 coupled with it performance does not yet beat the GTX 1050 but comes with 8GB of VRAM to fill this gap. The RX 460, on the other hand, undercuts the GTX 1050 by just over $20.
What is more exciting for gamers is that these pricing changes will take effect this week, according to Kit Guru. However, since NVidia 1050 benchmarks have not been disclosed yet, it still hard to predict how AMD's new move will affect NVidia.
Either way, GeForce GTX 1050 and its Ti cousin are set to launch this week, and so gamers will not have to wait much longer to make a verdict. The new cards are much faster than last-Gen cards and less pricey than it used to be in the mainstream arena a year ago.
With NVidia using performance as a weapon, now AMD seems to have taken pricing as its revenge arsenal. Much amazingly, AMD's strategy seems to be a clever one because once a pressed-for-budget gamer calculates the new prices, the savings add up.
As the NVidia-AMD graphics card war gets intense, gamers are advised to use the situation to their advantage. The main elements to look at are performance, efficiency, and value.
Here is a clip on more about the new GeForce GTX 1050: