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Samsung Tries To Beat Apple By Spending Insanely Huge Money For The ‘Next Big Thing’

| Mar 11, 2015 09:46 PM EDT

Samsung Galaxy S6 and Apple IPhone

As the battle rages on for these two huge mobile companies,  Samsung has been reported in the Yahoo News that they just spent $13.8 billion last year just for their research and development, which could possibly beat Apple this year.

This only proves that even if Samsung had not had yet the best financial achievement compared to Apple last year, they are not yet slowing down because they are still giving this huge R&D investment, which could be a total blast for their new products.

The changes of their operations and management mainly focused on giving high quality products than giving off too much advertisement. Many of the Samsung users believe that the company is just wasting money for showing off some shallow gimmicks.

Although there have been negative feedback for some of their released items like the Galaxy Gear, the Galaxy Round and the Galaxy Note Edge, the Galaxy S6 edge have on its way to attract more customers. It has revived the customer's mobile preferences, opting to purchase Galaxy S6 than any other mobile brands.

It was unveiled in the Mobile World Congress this year that the huge investment of the company is starting to gain back their popularity and credibility. Every year, as what reported in the BGR that Samsung is cutting 10 percent of their budget for advertising and they focus on building the "next big thing", which might be on its way to beat the most challenging business foe, Apple.

Up to now, there have been no news yet if what model or mobile specifications that Samsung is preparing for its users. However, most of the mobile addicts are anticipating something that could be greater than the latest Galaxy S6. With the huge R&D investment, the possibilities are huge also that Samsung could reign in the Mobile Industry.

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