Coca-Cola is being accused of "health washing" consumers over the branding of Coke Life. Coke Life contains 22grams of sugar which is equivalent to six teaspoons, still harmful to health.
Experts disclosed that the soft drinks giant has been health washing the consuming public with the launch of their latest product Coke Life. This new soda is supposed to be a low-calorie drink but it still contains excessive amount of sugar recommended on a daily intake, Mail Online reported.
Coca-Cola's main objective was to release a revised copy of their best selling drink to claw back those health conscious consumers but still dismayed the health experts.
The new Coke Life has a bright green packaging which contains 35 per cent less sugar and lesser kilojoules than the ordinary Coca-Cola drink. The new soda has stevia as a sugar substitute.
Lisa Winn, Coca-Cola's local Marketing Director, explained that the new Coke Life is for those who wanted to have the taste of real sugar sweetness but without the artificial sweeteners taste that are found on Coke Zero and Diet Coke, according to Sydney Morning Herald.
Coke Life is the fourth soft drink to be launched in company's 128 years in business.
"Coke Life tastes as close as possible to regular Coke," explained Winn.
Winn also mentioned that the first two countries to have tasted Coke Life were Chile and Argentina in 2013. The company is in full hopes that this would be able to help fight obesity crisis.
However, experts explained that there is almost nothing different between the regular coke and the coke life. They still both contain excessive amount of sugars the is detrimental to a person's health.