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Salesforce Acquires Mobile App Security Authentication Startup Toopher

| Apr 02, 2015 06:06 AM EDT

Salesforce

Salesforce on Wednesday bought Toopher, who came up with a mobile app with two-factor and location-based authentication for web services.

The Texas-based startup stopped selling its services after the Salesforce acquisition.

Evan Grimm and Josh Alexander wrote in a statement that Toopher is thrilled to be part of Salesforce and both will still be working towards the goal of being the number one cloud platform in the world, according to Venture Beat.

Some of the customers of the Salesforce-acquired Toopher include University of Texas, University of Oklahoma, MailChimp and LastPass.

Salesforce's move follows its move of unveiling Login Flows in October 2014. It allows developers to buff up the login process by adding more business-related options.

The California-based cloud computing company was also part of the OpenID Connect development, which is utilized by enterprise, SaaS, mobile apps and others.

Salesforce was also active in the development of the Internet Engineering Task Force's OAuth standard.

Mark Diodati, Gartner research vice president, said that Salesforce's move to acquire Toopher does make sense since the Identity Management as a Service (IDaaS) market is rapidly growing.

"These capabilities are considered 'table stakes', so having them will enhance Salesforce's competitive capabilities," said Diodati.

Toopher notifies the user if an authentication request is coming from a new area. The user can then choose to deny or approve the new authentication request, according to ZD Net.

In a letter from Toopher to the public, it said that the company is still committed in developing security and that they love breakfast tacos.

Salesforce was founded on February 1999 in California.

Both have denied to unveil the terms of the acquisition.

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