Google is all set to compete with communication majors like AT&T, Verizon, T-Mobile and Sprint through its ambitious "Project Fi". Google has entered into a partnership with Sprint and T-Mobile and plans to operate this Wi-Fi service across multiple networks. The project is aimed at entering into the Free Wi-Fi Hotspots and letting the users chose the fastest networks that they can use.
It allows one to perform all functions from making calls to browsing videos. The best part is that when one connects to an open network then Google encrypts the data to disable hack attacks. It would be designed in a pay per use model with the service starting at $20, according to PC World.
Services included are low cost international calls and international roaming for free. And for every 1 GB used Google charges $10, according to Computer World.
Currently only Motorola's Nexus 6 supports this project, which is dubbed as the "Network of all Networks". The only problem is if one does not own the device, then one would need to purchase it for $649 or $27 a month for 24 months. Yet Google is looking to restrict access onto this platform at this stage. The Early Access Program is aimed at limited users and is only by invite.
This is in line with the company's vision which was highlighted by Sundar Pichai, Google's Product Chief at Mobile World Congress in Barcelona, with Google looking to enter this segment on a small scale.
The aim of the project is not to set out its footprint in wireless communication but to challenge the established companies to improve their technology. Many companies including Staples, Wal-Mart offer wireless plans. But the risks associated with these plans are often high as downtimes would lead to reputational issues.