Former Microsoft Interactive vice president and current Electronic Arts chief operating officer Peter Moore recently made a comment about the dreaded Xbox 360 red ring of death citing the problem as "sickening."
In a podcast interview with IGN, Moore said, "It was sickening because I was doing a lot of interviews, and it's not like today with social media which would been horrific, but we were trying to figure it out."
During the course of the podcast, Moore also said that the red ring of death that has caused thousands if not millions of Xbox 360 console to be completely unusable cost Microsoft more than $1.5 billion in total loss.
The red ring of death is one of the biggest catastrophe to hit the gaming market, according to Game Zone. When first released in 2005, the Xbox 360 suffered a major design setback that caused the console to be completely inoperable.
Tech analysts pointed the lackluster design of the Xbox 360 that causes the console to overheat quickly. Once the console overheated, the system will stop working and three red lights would appear on the console's switch, thus giving it the infamous red ring of death moniker.
Moore estimated that in order to restore the console and resuscitate the Xbox brand from complete backlash he needed at least $1.5 billion. Microsoft then-CEO Steve Ballmer did not hesitate to grant Moore the fund in order to solve the issue. Moore still regard Ballmer's decision as the wise choice.
Moore said that Microsoft made the right call in saving the then failing Xbox 360 division. He added that the Xbox brand is now worth three or four times more than $1 billion it needed to repair the damage.