57th GRAMMY Awards - Arrivals (Photo : Getty Images)
As the world’s second largest economy and with a potential market of more than 1 billion buyers, manufacturers from smartphones to automobiles are entering the Chinese market. One such wise entrepreneur is multi-awarded singer Taylor Swift who just launched her clothing line.
Swift unveiled her designs, made up of sporty dresses, sweaters and croc tops, at the ongoing Hong Kong Fashion Week Fall/Winter 2016, reported CRIEnglish on Friday. The clothes were mostly in black, red and white hues.
Hollywoodlife added that the TSwizzle apparel are made up of cropped T-shirts, body-con minidresses and slim pants with letters from the singer’s name on the pants.
The 26-year-old singer partnered with the company Heritage 66, based in Nashville. Maggie Kay, marketing and creative director of Heritage 66 explained that Swift chose China as the launch pad for her fashion business because of her large fan base in the consumer-market heaven.
Kay said that when Swift performed in three shows in Shanghai in 2015, tickets were sold out within six minutes which is a testimony of her huge followers in China. She was supposed to hold only two shows, but the organizers added one more because of the huge demand for tickets, added Kay.
The Swift-branded clothes are sold, in the meantime, only online and would deliver the orders only to China, Macau and Hong Kong customers.
Kay disclosed that outside China, retailers from other countries such as Dubai, Mexico and Uruguay want to sell Swift’s clothing line. The singer’s foray into fashion should not surprise fans because after all her first name, Taylor, implies that clothes are second-nature to her.
