Motorola logo (Photo : Reuters)
After acquiring Motorola Mobility from Google, Inc., China's Lenovo has fulfilled its promise to return the handset brand's products to its native country's market, with an announcement from Motorola's president and chief operating officer Rick Osterloh on Monday morning.
The revival occurs after Motorola was first available to China's electronics consumers in the late 1980s.
The first Motorola models to be launched are the 2014 Moto X, the LTE-capable Moto G and the Moto X Pro. All three are expected in retail outlets after the arrival of the Chinese New Year on Feb. 19, and the Moto X will be the first smartphone to run Android Lollipop in China.
The company is using its "pure Android" approach to lure electronics buyers, which means that the speed and quality of essential functions like touch sensitivity and camera initiation are prioritized over skins or customizations.
Product Marketing VP Steve Sinclair told reporters that when Chinese consumers buy a Moto phone, "we don't forget about you," referring to Motorola's notable practice of providing the latest Android updates to its users as quickly as possible, even within days of availability.
Sinclair's comments reinforced his president's declaration that China is "the biggest and most exciting smartphone market."
The company's China plans extend beyond the release of the three aforementioned models, as the Moto Hint Bluetooth earpiece, the Moto Maker phone customization service and the Moto 360 smartwatch are all included in the Motorola schedule.
The Moto Maker service will arrive in Asia for the first time through China "in the next few months," while the release of the smartwatch will occur at a later time.
