Valuable Treasures Special Exhibition Held In Nanjing Museum (Photo : Getty Images)
For permitting the Thaihot Group, a property developer, to use the hall of the Nanjing Museum to launch the sales of the company’s villas, the museum’s curator is in hot water. The event featured actor Jackie Chan who helped sell 88 Chinese-style villas.
The action star helped promote the luxury housing project of Thaihot Group in Nanjing by being part of the event’s formal tea-drinking ceremony, playing a Chinese zither and watching a performance of a Chinese opera at the press conference.
The project is under construction near the Confucius Temple. The first batch of 14 villas are priced between 30 million and 50 million yuan, reported The South China Morning Post. The average price of the villas is 65,000 yuan per square meter, which makes the project the costliest villa in the city.
Since the Nanjing Museum is a historic site, it is required by law to report to regulators its plan to host a press conference. The curator also breached regulations since it staged a commercial event not related to the museum’s role to protect culture, said municipal cultural authorities.
However, Thaihot said that by holding the event at the museum, it helped highlight the project’s close links with the cultural history of Nanjing. CRIEnglish reported that the event was held at the museum’s Chaotian Temple on Sunday with about 500 attendees. The press conference lasted for about one hour.
