A new on-demand movie streaming service ‘FilmStruck’ will launch this fall. (Photo : Twitter/Sandro Mairata (@smairata) )
Turner Classic Movies (TCM), owned by Time Warner, has joined hands with Criterion Collection to launch a new on-demand video streaming service focused on films. Dubbed as FilmStruck, the service is scheduled to be launched this fall.
The FilmStruck library will offer films from indie studios like Janus Films, Flicker Alley, Kino, Icarus, Milestone and Zeitgeist, in addition to movies from Warner Bros. and several other major studios. A press release issued by the company stated that the service will be akin to the cable programming offered by TCM, Variety reported.
Criterion Collection president Peter Becker said that the film selections will comprise rotating access to over 1,000 titles from the Janus Films library, several of which are not available on DVD or anywhere else. The content library will consist of films from studios such as Janus Films, which will offer more than 1,000 titles; in addition to Flicker Alley, Kino, Icarus, Zeitgeist and Milestone.
In addition, FilmStruck will also offer titles like "Seven Samurai," "A Room With A View," "A Hard Day's Night," "Mad Max," "Breaker Morant" "Blood Simple," "My Life As A Dog," and "The Player." The film selection of the new streaming service will be refreshed continuously and accessible on a variety of consumer devices.
Describing the new service as customized for diehard movie aficionados, Turner chairman and CEO John Martin, chairman and CEO of Turner explained that FilmStruck will aim to offer combination of content, counting independent, foreign as well as art house films. While Turner is yet to finalize the pricing for FilmStruck, a representative of the company said that it will be priced competitively compared to other existing movie streaming services, Tech Crunch reported.
It is worth noting that aside from Turner, various other companies like Amazon, Netflix and Hulu are also trying to create a niche by focusing heavily new, original TV series for consumers to binge. In addition, the streaming movie service Tribeca Shortlist, jointly promoted by Lionsgate and Tribeca Enterprises, is also flaunting the quality as well as curation of its movie streaming service, which, it claims, will give an edge over Netflix and others.
Despite their well-designed and smartly curated content, the main problem with these services is that they are venturing into an overly crowded market. While they cost the subscribers only a few dollars every month, they are unable to justify spending the additional funds when they have already subscribed to services like Netflix or Amazon Prime, while some others may have subscribed to HBO or Hulu.
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