Apple Still Seeks Revenue from China Amid iPhone Trademark Loss

Apple is still positive that China will remain one of their biggest profit contributors despite their recent failure in acquiring exclusive rights to use the "iPhone" trademark.

According to the Business Insider, Apple still loves China for three specific reasons.

First, Apple still believes that they can extract more money from Greater China, which is already giving them huge revenues right after the company established a branch there.

Second, the company sees a shift in the consumers' preference as more Android users are jumping to their iOS-based devices.

And last, China's middle-class population, which appears to be the biggest bulk of Apple product buyers, is expanding more quickly than ever before.

Even so, the tech giant is still faced with several difficulties along considering that a Chinese court has allowed a leather company to brand their bags, wallets, and other leather products with Apple's most prized trademark: iPhone.

According to the state media Legal Daily, the Beijing Municipal High People's Court ruled in favor of the Xintong Tiandi Technology to use the "iPhone" trademark for their leather goods.

The Beijing court said that Apple was not able to prove their argument that the trademark was a "famous brand" in the country.

Apparently, the leather company was way ahead of Apple in terms of the application for the rights to the trademark, which is why the court favored them.

Aside from that, some of Apple's product sharing apps such as the iBooks Store and iTunes Movies have been ordered to cease operations within Chinese borders.

Despite this, the company remains adamant at conquering the Chinese smartphone market considering that it is now dubbed as the world's biggest with 30 percent of the total global market share.

According to BGR, Apple was able to close the first quarter of 2016 with 51.1 million iPhones sold, which is significantly lower than their sales during the same period last year.