YouTube (Photo : Reuters)
The recently concluded Super Bowl XLIX has provided two different perspectives in terms of online video sharing, first YouTube overpowered Facebook in terms of Super Bowl ad views but the social network giant trounced the video-sharing titan in terms of numbers of video shares.
YouTube official count stands at 234 million views for Super Bowl ads that were uploaded on its website. Facebook on the other hands did not provide an exact figure but analyst's estimates it at around three times less than YouTube, according to Mashable.
However, there are few instances that YouTube videos were beaten by Facebook in terms of views. Among these were the "Lost Dog" ad of Budweiser, T-Mobile's ad and the "Surprise" ad of Discover.
Analyst pointed out Facebook's lack of search option when looking for a specific video. In order to access a Super Bowl in Facebook, users must first visit or Like the company's Facebook page. To look for the same ad on YouTube the user simply has to Google it.
During the Super Bowl XLIIX, Facebook only managed to garner around one percent of the total online views while YouTube handled 94 percent of the traffic. This year was totally different as Facebook cut down the lead to only 74 percent, according to Business Insider.
Visible Measures CEO Brian Shin said, "Facebook is a place where if your friends are discussing something, they're sharing something or commenting on something, a video can dramatically outperform YouTube, and that's never really happened before."
Shin added that the advertising companies should start to take Facebook seriously as a major player in terms of marketing through the video medium. Focusing on YouTube alone can lead advertisers to miss the big opportunity of tapping the potential audience that Facebook has in abundance.
