The new Nexus 6P phone is displayed during a Google media event on Sept. 29, 2015 in San Francisco, California. (Photo : Getty Images/ Justin Sullivan )
Google is reportedly working on a premium Stock Android flagship smartphone and the main design is to put up a challenge to the industry leader - Apple's iPhone. Will the handset launch, rumored by end of the year, negate the need for a Nexus 2016 release date?
UK-based The Telegraph claimed in a report that by December 2016 the smartphone market will see a new device from Google with its maker controlling everything - from software to hardware. While the report did not mention, the intent is clear that Google plans to disrupt the industry with a handset that it hopes will turn out as an iPhone killer.
From the same report, Google's planned flagship smartphone will attempt to address two things - the Android fragmentation and the lack of premium Android phone to really overtake the iPhone. It seems that Google has acknowledged the fact that its own Nexus efforts so far and the Android flagships from the likes of Samsung and LG were not making beachhead against Apple so it is taking matters into its own hand.
With the new Google-designed smartphone, the initial goal is likely to issue a device that will lure in buyers in great numbers. So the build and design will need to match or exceed what Apple has produced so far - attractive smartphones with powerful specs. Or something like that of the Samsung Galaxy S7, which is gorgeous and powerful but with only Pure Android running the show.
And in bringing out an Android smartphone that users would actually buy by the millions, Google is hoping that the system fragmentation that plagues its mobile OS will gradually go away. Indeed, more Android mobile device users jumping to Google ship will only lead to the ideal scenario of the Android fragmentation self-resolving.
But where is Nexus place is such a set up?
The brand, which is on its seventh smartphone release cycle this 2016, will likely play the role of supporting what Google will start soon. Rumors have it that HTC is making a sequel to the LG Nexus 5X that was issued last year and if the recent leaks are to go by it will be a powerful follow up. In other words, the reported HTC-Google partnership seems headed to the right direction of further strengthening the Nexus brand.
Then Google will go ahead with its plan of adding premium to the brand, like what Apple did with the iPhone. So for sure, the Nexus 2016 release date will go ahead as planned but come December Google will unpack what it envisions as the better Stock Android smartphone and it likely is the redesigned and upgraded Nexus 6P 2016 from Huawei.
