Bikini Gathering To Greet The Summer Season (Photo : Getty Images)
Victoria's Secret underwear may have already landed in China in 2016, but even young Chinese women are still a conservative lot when buying bikini swimsuits.
While western women wear thongs and T-backs to the beach during summer, their counterparts in China prefer less-revealing bikini designs. China Daily reported that designs that have short skirts and other fancy decorations, such as flouncing, are the best sellers. Also “in” are wider straps for the bikini top.
More than 21 million swimsuits are sold by Taobao.com, China’s largest online shopping platform, yearly. About one-third are bikinis, with 70 percent of the buyers below 30 years old, while 2 percent are older than 50. Many of the buyers are Shanghai residents.
Although Chinese women now purchase one or two bikini swimsuits a year, as they join the global trend toward fitness and display their toned bodies in beaches, hot springs and spas, it is lesser compared to western women who buy on the average three to five bikini swimsuits.
Price range of locally made bikini swimsuits are from 400 to 500 yuan for popular brands Hosa, Heatwave and Zoke. Bikinis are included in the growing sportswear market in China which grew 11 percent to 165 billion yuan, according to Euromonitor International, a market research firm.
Meanwhile, Express reported that the photos of 50-year-old Ye Wen has become viral in China. The beautiful and sexy mother from Xinyang, Henan Province, a gym buff, showed her flat tummy wearing a bikini. Already with a grown-up son, Ye Wen appears only like 30 and surely makes other Chinese “women half her age a run for their money.”
