Believe it or not, apart from socio, political and economic issues, the referendum on Britain's association with the European Union seems to affected people's libido too. This is evident from the fact that the number of searches on Google on Britain's referendum on "Brexit" to leave the European Union surpassed the number of searches for the term "porn."
The spike was a result of experts as well as the voters closely monitoring Google search data and various social media for hints about the result of the U.K.'s historic referendum on European Union membership. Data from Google Trends revealed that the search for "Brexit" reached a peak on June 24, just a day after the British population took the surprising decision to quit the EU after 43 years.
The search for "Brexit" not only surged above "porn," long accepted as the gold standard for search interest on the Internet, but also just about everything else. There were far more people looking for information about Brexit compared to football, even during Euro 2016 or Taylor Swift regardless of her well publicized budding relationship with Tom Hiddlestone, the Independent reported.
Aside from "Brexit," the top Google searches during that week included "porn," "E.U." referendum, and "Euros 2016," the data revealed. Typically, there is a somewhat upward trend in "porn" searches at weekends. However, the data from Google Trends showed that the search term "Brexit" overtook "porn on Saturday, June 25.
Google search data presents an interesting insight into the hard-fought referendum by Britain on June 23. For instance, the Internet search giant witnessed a 100 percent rise in searches related to the U.K. for "getting an Irish passport" in the wake of the British population voting to leave the European Union.
As the result of the referendum became public, many from Northern Ireland searched Google to learn about their future. In fact, the Republic of Ireland continues to be a member of the European Union. At the same time, Google noted that even search interest in the British pound reached its peak throughout the world since 2004 due to the referendum.
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