Chinese internet giant Baidu is offering emerging Chinese developers a chance to expand their reach to the global market. (Photo : Reuters)
Chinese internet giant Baidu is offering local mobile internet developers a big chance to break into the international scene via its DU Ad Platform (DAP) support program.
The company made the offer during the opening of its DAP Forum dubbed "Making the Breakthrough". The DAP, which is part of Baidu's recently announced DU+ Plan, lets developers earn 100 percent of the revenues they generate through mobile advertising campaigns carried out under it, China Daily reported.
According to Hu Yong, general manager for Baidu's global arm, the opportunity they are providing is part of their ongoing commitment to encouraging the growth of mobile ecosystems in markets around the world, as well as providing developers with a venue to develop their business.
Hu also said that, unlike other programs providing consultation and mobile ad promotion services for developers like Google's AdMob, Baidu won't be a competitor to the developers, as it would instead help them reach out to and integrate with a variety of service providers in order to meet their needs.
For his part, global business unit head for monetization and business development Li Xiaodong said that the program is positioned at the right time for developers to take advantage off, as Chinese-made mobile apps are starting to gain traction around the world, getting a 38 percent share of the market.
Li added that, as there are still a lot of markets that have yet to be fully penetrated by smartphones, these provide developers with more venue to expand.
However, Chinese developers are not the only ones expected to benefit from DAP, as Baidu is doing a similar initiative in India through its Baidu Mobo Market, Financial Express reported.
