South Korean actor Lee Jong Suk has been chosen as a new model for Vevi Vero luxury eyewear brand. The 26-year-old Hallyu actor currently stars on MBC's "W - Two Worlds" along with actress Han Hyo Joo.

On Aug. 18, Thursday, Vedi Vero announced that Lee will represent the luxury eyewear brand throughout the second half of this year, The Kpop Herald reported. Rising as a Korean star who has great acting abilities and an attractive appearance, Lee is widely expected to give positive influences on the brand's image.

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The exciting news came a few months after the eyewear brand released a series of images from Lee's photo shoot with Vedi by Vedi Vero through Korea's fashion magazine, Arena, in June. Photos of Lee's photoshoot were then shared by fans on Twitter.


Apart from Vedi Vero, Lee, who is best known for his leading role in 2014's "Pinocchio" and "Doctor Stranger," is currently the face of other four brands: Lock & Lock, Burberry (Art of Trench), Hapsode, and China's most popular casual brand, Semir.

"Being a star who can pull off a fashionable style with a white shirt alone, Lee Jong Suk's classy and fashionable image well suits Semir's image," an affiliate of Semir stated to MWave. "Lee Jong Suk will class up the brand by becoming its model and bring out increased sales and promotional effects."

Currently, Lee plays a self-made business tycoon, Kang Chul, in a webtoon world created by famous cartoonist, Oh Sung Moo (Kim Eui-Sung). During the "W - Two Worlds" press conference on July 18, Lee uncovered the factors why he chose to star in the fantasy drama.

"Any actor who had a chance to read the script would have wanted to do it," Lee said before a predominantly Korean crowd. "I thought it was the kind of script I would not be able to come across twice, so it's been an honor for me to shoot it."

Check out "W's" latest episode below: