Behind The Scene Of South Korean TV Drama (Photo : Getty Images)
Thanks to "Descendants of the Sun" and other Korean dramas, more Hallyus would be seen not only on South Korean television but also in other countries.
It’s because DramaFever, the video-streaming website purchased by Warner Bros. signed a memorandum of understanding (MOU) with CJ E&M, Warner’s drama production arm, to produce two original dramas in the next three years. Also part of the group is Studio Dragon, a South Korean production house, reported Hollywood Reporter.
Prior to the MOU, the two planned to make existing movies and TV programs, according to Craig Hunega, president of business and strategy at Warner Bros. Television Group. He made the announcement on Wednesday at the opening ceremony in Seoul of the Broadcast World Wide (BCWW).
Amazon and Netflix had gone ahead and announced production of shows focusing on K-pop.
Jinnie Choi, president of Studio Dragon, said it was created to effectively deal with changes in the entertainment market and to strengthen the global competitiveness of CJ E&M. Studio Dragon wants to expand its audience beyond Korea by coordinating with OTT service providers who have knowledge of global demand for Hallyu and operate video-streaming platforms.
Warner acquired DramaFever from SoftBank of Japan in February. It was recognized in 2010 by the Korean Creative Content Agency and the Ministry of Culture in Korea.
