A logo sits illuminated outside the Huawei pavilion during the second day of the Mobile World Congress 2015 at the Fira Gran Via complex on March 3, 2015, in Barcelona, Spain. (Photo : Getty Images)
The Chinese Internet smartphone company Huawei Technologies has observed a rapid increase in the international market share. Its renowned smartphone called "Honor" has been in a continual tussle with Xiaomi Corp and has recently unfolded a new handset to boost sales-revenue in the upcoming China's largest online shopping festival.
The new Honor 6X starts at only $148. The Verge reported that the smarphone is equipped with two rear cameras, a feature that's common in most middle-to-high end smartphones. The new smartphone marks a new vision in its market strategy in efforts to cement the company's presence under the 1,000 yuan smartphone division.
It's a good strategy to be catering to this segment of the market because it usually captures a large proportion of vendors and subsequently, a lot of shipments. The president of Honor, Mr. Zhao Ming stated that this October only, the company has been able to sell over 10 million handsets just of Honor 5X which came out last year.
According to China Daily, Zhao seemed confident that Honor 6X can potentially bring in at least an equal amount of sales. The firm has established a partnership with Tencent Video to capture those consumers who are obsessed with live-streaming. Tencent Video's app will therefore be pre-installed in the Honor 6X.
Getting down to the technicalities of the smartphone, Honor 6X contains a 4000 mAh battery. It's also prepared to take on Xiaomi's new Redmi Pro that offers good usage within affordable price rates. Xiaomi seems desperate while dealing with Huawei in the smartphone contest.
The same day when Honor 6X was launched, Xiaomi lowered the price of its Redmi Pro by a significant amount. The price was reduced from 1499 yuan to 1099 yuan. Would this be an effective move against the immensely expanding Huawei?
Honor 6X will make its way into the Chinese market on Oct. 25. It was just two months earlier when Honor moved into the U.S market. Honor 8 marked Huawei's first flagship smartphone of 2016 in the United States.
In a conference Zhao claimed that it normally takes two to three generations of products to establish a firm presence in the international markets. Even though Honor might be facing setbacks against the bigger giants in the U.S, such as Apple, Samsung and now Google, Zhao claimed that Honor's vision looked to the future and has clear ambitions on capturing a significant share of the U.S market.
