Smartphones and tablets are being sold in booths at a mall in Shenzhen. (Photo : Reuters)
In some parts of the world, especially in the U.S., Chinese tech products are sometimes treated badly, just as two years ago when a U.S. solon branded Huawei as a threat to national security.
But Huawei Technologies Co. Ltd., China's second-largest smartphone manufacturer, does not want to fan the flame of intrigue.
Instead, the company has drawn up a campaign to attract American consumers and win them over to their side. The company is set to introduce a new mobile phone and wearable gadgets into the U.S. market this year.
Reuters reported that Huawei's 2015 promotional plan would include traditional advertising, sponsorship in sports teams and online promotion.
Experts see the shift in Huawei's approach as a positive step to shed off impression that it sells poor-quality and cheap tech products, which is definitely not true.
In fact, on the contrary, Huawei has been focusing its resources on engineering and branding of its products.
As part of its promotional plan, it hopes to sell several mobile phone models to U.S. consumers by signing partnerships with carriers such as Amazon.com or other direct sales websites.
Huawei tried to maximize every opportunity to make itself known to the world. Last week at the Mobile World Congress in Barcelona, Spain, Huawei presented its smartwatch model that it intends to sell in more than 20 countries, including the U.S., this year.
IDC, a research firm, said that although Huawei has only less than 1 percent of the U.S. market, it still has potential to break into the big market by doing what ZTE Corporation has done before: sell cheaper smartphones and work with next-in-line carriers.
If Huawei succeeds, then perhaps the U.S. lawmaker may no longer see the company as a national security threat but more as an industry competitor.
