Ben & Jerry's (Photo : Facebook)
Ben & Jerry's is launching flavored ice cream hollers that "combine your pleasures," which its co-founder Benjamin Cohen says makes sense to him as the brand is famous for its social aggressiveness, marriage equality advocacy and provision of good benefits to its workers.
"If it were my decision, I'd be doing it, but fortunately we have wiser heads at the company that figure those things out," co-founder Jerry Greenfield said.
Also, Ben & Jerry's has phased out the use of GMOs in their ingredients. The company is not alone in terms of considering selling a marijuana-based product.
The SkinnyGirl alcohol founder Bethenny Frankel is also reportedly working on cannabis that would not give you the munchies. The "Real Housewife Of New York" star is said to be planning on launching her own line of "SkinnyGirl marijuana" in Alaska, Colorado, Oregon, and Washington where cannabis use is legal.
The launch of the Ben & Jerry's cannabis-flavored ice cream is in time with the legalization of marijuana in many states as big companies find ways to capitalize on the trend, according to Business Insider.
While cannabis is legalized in Colorado, Washington, Oregon, and Alaska for medicinal and recreational use, other states have approved its medicinal purposes only.
Marijuana-laced snacks like candies and brownies have raised concern due to its lack of regulation, and thus possible accidental underage child consumption.
While marijuana is already legal in some states especially for medicinal use, it is still an illegal substance under the federal law. Transporting the substance from state to state where it will pass through a state where it is illegal still remains a grey area on the law, CS Monitor reported.
