Following the Galaxy Note 7 battery debacle that killed the sixth generation original phablet by Samsung, one would think that the South Korean tech giant will do well to retire the brand. Sure, there was that total recall of the Note 7 but it is likely that a sequel, presumably the Galaxy Note 8, will still see the light of the day in 2017.
Speculations recently emerged that for next year, Samsung has no immediate plans for the handset to replace the Note 7 but the company will keep issuing phablets and for the flagship push it will be the Galaxy S8 Plus. The device, rumors said, is the supersized version of the first Samsung 2017 flagship that likely will be called the Galaxy S8.
However, a new report appears to indicate that there is no need for Samsung to drop the Note phablet line at all. The assumption that the exploding batteries seen in many Note 7 units in the past months had irreparably damaged the line seems to have been contradicted by a new survey, 9to5Google reported.
Conducted by Reuters/Ispos, the survey polled 5400 smartphone users in the United States, more than of which are self-declared loyal iPhone owners, and the results were at best surprising or encouraging on Samsung's part. The gist of the report - Samsung fans remain fiercely supportive of the brand no matter the Galaxy Note 7 mess.
The survey said that loyal Sammy fans will not think twice in getting a new Samsung flagship the moment it becomes available. Nine out of 10 respondents identified as Samsung firm believers or 91 percent will still go for the next Samsung regardless of the battery debacle that marred the Note release.
Of note is the high level of loyalty that fans have professed for the Samsung brand is nearly equal to of Apple's devoted following, set by the survey at 92 percent.
The survey also factored in awareness of the Note 7 battery explosion and the subsequent recall of the device and asked the respondents if they will still consider the smartphone brand. As expected, majority said no but surprisingly 27 percent of those queried declared they will still get a Samsung phone when shopping for a new device. That is like three out of 10 shoppers getting the Galaxy S8 or the Galaxy Note 8 in spite of the sorry Note 7 episode.
As for the unaware of the recall or the battery explosion, a sizeable 25 percent indicated of grabbing a Samsung phone at the first thought of smartphone shopping.
Essentially, the survey while far from conclusive should boost Samsung's resolve to stay the course with the Galaxy flagship smartphone and more so for the company to go ahead with a Galaxy Note 8 release date, which if pushed through will likely happen in September 2017 at the earliest.