Shoppers mill about in Times Square. (Photo : Getty Images)
Despite the economic slowdown in China, the Internet sector is continuing to grow at an impressive rate. According to a study from eMarketer, a market research company, China's digital advertisement expenditure will reach $40.42 billion by the end of 2016. This is a 30-percent increase year-over-year, and the number is expected to double by 2020.
The data indicates that the expenditure on TV and print advertisement is declining due to China's shift from traditional to digital media. TV advertisement expenditure only accounts for 24.2 percent of the total media ad spending in 2016.
Sheleen Shum, a forecast analyst at eMarketer, said: "This is driven by a growing share of young Internet-savvy consumers who are spending more than the older generation. The slower economic growth has also caused advertisers to look more closely at ad budgets, with some preferring to spend more on targeted digital formats."
An offline-to-online small company, Moxian Incorporated connects users to merchant clients online through various engaging ways. They provide users games to play, rewards as well as social events. In return, users provide them with valuable feedback, which will be used by merchant clients so that they can effectively promote products and services.
The small company just recently announced that they will be working with Xinhua News Agency to launch a game channel on Xinhua's mobile app.
The mobile app platform accumulated approximately 110 million downloads with 10 million daily active users.
Moxian is expected to benefit from the planned Game Channel through advertisement banner sales as well as revenue streams from game downloads.
Baidu Inc, China's largest Internet search company, provided a service for companies so that they can reach customers through search services, transaction services and the online video media service iQiyi.
There is also SINA.com, a Chinese online media company, that provides professional digital contents to users as well as online brand advertising and marketing solutions.
As the Intenet is ever more available to more people around the world, it is expected that there will be more companies in China that will engage internet-savvy consumers through online marketing and advertisting.
