"Pokémon GO" is being used to promote awareness regarding world poverty. "Love Actually" writer Richard Curtis is part of the campaign which runs along with Project Everyone and the annual meeting of elites in Davos.
Curtis is promoting the campaign while celebrity chef Jamie Oliver has been spotted playing "Pokémon GO." Niantic has made 17 Pokestops around Davos with each one corresponding to Project Everyone's Global Goals. The United Nations back the agency which is founded by Curtis.
Some of the Pokestops in Davos are named Good Health, Zero Hunger, Sustainable Cities and Communities, Reduced Inequalities and more. Unfortunately, there are no special items or Pokémon surrounding the said stops during the annual meeting.
Curtis told Business Insider that his children inspired him to play Pokémon GO when they were in London. People attending the meeting in Davos are also familiar with Niantic's mobile game, according to Curtis.
"I'm hoping a surprising number might think it is quite an amusing thing to do," said Curtis. "I've noticed the Davos audience are quite willing to laugh at even quite weak jokes, because they're looking for entertainment!"
Niantic Labs vice president Matthieu de Fayet added that the Pokémon GO stops in Davos were designed for the attendees. Even the Davos Congress has been turned into a Pokémon Gym.
Data miners have also found out that there will be more Generation 2 monsters in Pokémon GO soon, Game Spot reported. Users from The Silph Road have managed to find strings of code that refers to new monsters in the recent Pokémon GO update.
Unown, a well-known Pokémon in the mobile games, has been spotted in the codes. There are also more strings that pertain to shiny Pokémon and even new moves which are currently unavailable for players.
Pokémon GO updates are regularly rolled out by Niantic. There may be more to be revealed after the promotion with the Davos event.
Learn more about the update below: