The growth of China’s economic power has enabled the country to be a model for the Global South, as an alternative to liberal democratic infrastructure, according to a report by the Asia Times.
Although this is the case, China’s rise has not been complemented with a positive image abroad. Many of its regional and international neighbors are still skeptical of China’s ascent to economic stardom amid various issues such as territorial disputes in the South China Sea and hostility towards liberal principles.
Analysts and observers see potential workarounds for China to improve its standing. China’s current international heft in terms of investment, trade, and diplomatic engagements is an opportunity for further outreach and public diplomacy initiatives.
Chinese Soft Power Unlocks Potential Levers of Development
China’s foray into Africa is a strong potential for fostering development and interconnectedness through commerce, culture, and mutual growth. Utilizing its soft power, China can become a driver of development in the region while it promotes its culture policies and principles.
In addition, the combination of large-scale infrastructure projects and an approach of close cooperation and engagement, China can emphasize its strategic goal to realize peaceful development and prosperity.
Another potential area of improvement of its image is boosting the credibility of national brands. Similar to the United States, China can draw from the influence and image of a strong national brand to gain more recognition. The 2008 Beijing Olympics and Shanghai Expo has been an example of this experiment and China needs to tap more into this area.
The perpetual challenge for China is asserting its national interests while cultivating an image of a peaceful and progressive superpower. Many countries will still see the country’s diplomatic, investment, and development initiatives as a tactic for gaining influence.
However, conducting relations is no longer unilateral, rather it is becoming more multilateral as it continuously evolves. Thus, China needs to adapt to the ever-changing dynamics of state interaction and pursue a harmonious economic rise.