If you dig deep into the crux of hip hop's history, you will be intrigued to know; it has always drawn a strong connection with the fashion industry. Traditionally, people acknowledged hip-hop as a street fashion, but as everything evolved, everyone knows about hip-hop as a mainstream part of the fashion culture. Because hip-hop was birthed on the streets, it originated with its sense of style. This is what has been changed with the fashion dynamics in the last few years.
If you don't know, this genre was introduced in New York City back in the late 70s when artists were busy extracting something important to do. At that time, the big boy culture was highly dominant in New York City, and everyone would swoon over it. During that phase, the break-dancers decided to come up with something interesting for the world to see, and it is during this journey, they introduced the iconic hip-hop culture. After coming up with an intriguing dance form, they decided to debut in the mainstream culture with chains, multi-colored tracksuits, weird hats, and Renowned Rolex watches.
If you google one of the earliest pioneers of hip-hop fashion, you will come across pictures of break-dancers wearing Adidas tracksuits. Such dancers would also love wearing lace less sneakers to intrigue the audience. During that time, the C boys were also ruling the hearts, and thus, their style inspired the b-boys. Keep in mind; this is also the first time that a street dance form gained popularity amongst popular culture, and people began to adopt it. During the early 80s, the b-boys confessed their love for Adidas in their hit tongs. This song compelled the company to sign up a deal with the b-boys, which in turn led to them gaining global popularity.
So as the dance form continued to evolve, the style and fashion continued to flourish as well. Towards the late 80s and early 90s, the hip-hop culture began to reflect on the importance of Black Americans and their sentiments. Later on, legendary hip-hop artists like Public Enemy and Queen Latifah began to settle for bright colors and a more detailed look. In the mid-90s, this culture gained popularity after getting in touch with designer looks. Not to forget, during this phase, several hip-hop artists decided to collaborate with top-notch designers in town so they could also promote their stuff.
If you've navigated through the 90s hip-hop fashion, you must have seen black men wearing baggy trousers. Later, when hip-hop received the acknowledgment of a major music and dance form in the early 2000s, the dynamics of this industry changed. Now, if you listen to any popular hip-hop music, you will dive full throttle in the tunes to resonate with the lyrics. If you go through the work of Kanye West and Travis Scott, you will be amazed to see how far they have come with the evolution of this popular music and dance culture.