How to use QR codes in HubSpot for automation (Photo : provided by third party)
HubSpot is an online CRM platform marketers use to market and sell their products and services better in the digital space.
All digital marketing activities - blogs, social media pages, emails, podcasts, online campaigns, and even QR codes - are manageable, customizable, and trackable through HubSpot's all-in-one cloud service.
With easy integrations to a QR code generator online, marketers can automate their email marketing campaigns on HubSpot with a personalized QR code to a company's website.
Learn more about the step-by-step process of HubSpot integration to a QR code generator.
1. Enable QR code integration on HubSpot
To start using automation for QR codes, marketers need to enable HubSpot integration in the platform by installing and connecting the account. Here's how to enable this feature.
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Visit the HubSpot integration page and click on "Request to connect" to start the installation
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Enter the API key of the QR code generator, click on "Continue," and get redirected to HubSpot
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Log in to the platform and then click on "Open."
Once the connection is successful, marketers should see a message saying, "HubSpot account successfully linked. You may now close this window."
After the successful QR code integration on HubSpot, the account can also be used as a PDF QR code generator for campaigns such as e-books and e-newsletters.
2. Generate QR codes using the HubSpot QR code generator
To generate high-quality QR codes with this integration, go to the contact list and enter the recipient's mailing address.
Select the QR code generator widget in the right-side panel of the contact list, and click on "Send QR code" to redirect to HubSpot's QR code generator.
A pop-up of the QR code generator appears, where marketers can enter the URL of the website that the QR code redirects to.
Here are some effective marketing techniques to optimize HubSpot QR codes to tailor fit digital marketing efforts.
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Customize QR codes according to the brand's branding guidelines, including logo, colors, contrast, call-to-action, and more
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Pick the correct size or dimensions of QR codes, depending on the platform where they will be advertised.
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Share only the best content in QR codes or the landing page that has to be optimized on search engines.
After customization of QR codes, click on "Generate QR code."
3. Email the customized QR code to the recipient
Once QR code generation is complete, marketers can send it directly to the recipient's email. Creating a personalized message is an option, too.
Otherwise, marketers can download the QR code and simply attach it to the email message.
This can be a more viable option, especially if the email is scheduled to be sent out later for more optimized open rates.
Why use QR codes in HubSpot for automation
While plenty of platforms can store important information and offer interactive experiences for users, QR codes are efficient for both marketers and users. Here's why.
Trackable QR code performance
The best part about using QR codes is that they're trackable.
With an advanced QR code generator, marketers can see the number of scans, time and location, the device used to scan, the operating system of the device, and more.
Marketers can use this to better strategize QR codes on common devices and locations.
Cost-efficient implementation
While there's still a significant cost to generate high-quality customized QR codes, they're relatively cheaper than traditional marketing tools.
QR codes are versatile, so most marketing materials like images, videos, GIFs, PDFs, and other media can be created using the tool.
Most of all, QR codes guarantee investment returns because their performance is trackable and reflected in real time.
Easy to implement and easy to use
As mentioned, QR codes are easy to implement for marketers and easy to use for users.
Since the technology has become more common at the height of the pandemic, most users have little to no learning curve with QR codes.
To enable all these benefits, marketers should generate QR codes for automation from a supported QR code generator by HubSpot.
QRTIGER, the best QR code generator, has easy integrations with HubSpot, making it extremely easy to reap these benefits and automate digital marketing campaigns.
