BLACKPINK's Jennie and Jisoo Set for Solo Careers with Family-Owned Labels: Anticipating Rosé and Lisa's Next Moves

Following Jennie's establishment of her personal label, Jisoo has also revealed her new company for solo activities, gradually clarifying the future individual endeavors of BLACKPINK members.

Last year, as BLACKPINK celebrated its 7th anniversary, there was much speculation about their contract renewal with YG Entertainment. Since their debut in 2016, BLACKPINK has grown to become one of the world's top girl groups, attracting significant attention to their future plans.

As a result of numerous discussions, BLACKPINK signed an exclusive contract with YG Entertainment for group activities. However, it was agreed that separate contracts for individual activities would not be pursued.

This led to heightened curiosity about how the four members would continue their solo endeavors, with Jennie being the first to announce the establishment of her personal label.

Recently, Jennie announced the establishment of her personal label, ODD ATELIER, via social media. "After a year full of gratitude, a new year is about to begin. From 2024, I plan to embark on my solo activities with a company called OA," she said.

ODD ATELIER (OA), established by Jennie in November, signifies a space for creating notable newness. Through this label, co-founded with her mother, Jennie is expected to continue her active individual activities from this year.

Subsequently, news about Jisoo's personal company also emerged. On the 2nd, a media outlet reported that Jisoo would be joining Biomom, an infant health supplement brand run by her brother.

Regarding this, Biomom stated they were unaware of the owner's business. However, last month, Biomom posted a job advertisement on a recruitment site under the company name 'Blissoo,' attracting attention for seeking experienced employees, including chauffeurs, road managers, video content managers, designers, accounting managers, and bodyguards, along with a photo of Jisoo.

The company is described as a "startup that will grow globally and more rapidly than anyone else in the K-pop industry" and is expanding its entertainment business both domestically and internationally to garner more love from K-pop fans alongside the artist's growth.

As Jennie and Jisoo have announced their new beginnings with their families, anticipation is building for Rosé and Lisa's individual activities.

With the promise of continued group activities supported by YG and the prospect of vibrant individual pursuits, BLACKPINK's 'together yet separate' approach in 2024 is garnering significant interest.