Instagram now favors breastfeeding pictures over photos of gorgeous naked butts, which are now banned from being posted in the photo-sharing service.
The image-focused company, which was bought by Facebook, published the new and updated user guidelines on Thursday. Instagram strongly disallows nude photos and bullying other users' pictures.
Instagram's move to clean up is vital to maintain its image amid its rapidly growing user base. Since Facebook acquired the photo-sharing network, its user count of 30 million have now increased to more than 300 million. Like other social networks, cyber bullying issues inevitably arose.
Increasing numbers of parents located in the U.S. have already been complaining that images of their children are being uploaded without their consent and with offensive captions, according to Bidness ETC.
Cyber bullying is also being targeted by Instagram. Hate speech and harassing comments are now banned from the site and app. Users who still harass others will have their accounts shut down.
Additionally, it also joining Reddit and Blogger in cracking down on pornographic content or any sexually explicit content especially with those that involve minors. Instagram is also looking down on intimate images of couples and content that show sexual intercourse or any genitalia.
The new Instagram guidelines also state that butt photos, whether full or close up shots, are now prohibited from being uploaded. Any account that disregards the new guidelines will be deactivated, according to Wired.
However, the company said that art is still allowed to be uploaded, including paintings and sculptures with nudity. Photos of breastfeeding women and post-masectomy scars are also allowed. The decision comes after a Canadian Instagram user Heather Bays had her account shut down after she uploaded a breastfeeding photo.